Community Impact

Her Story

By July 1, 2019 September 3rd, 2019 No Comments

Vermont Slauson Economic Development Corporation Salutes Women in Business Who Thrive and Pave the Way for Future Generations

The Vermont Slauson Economic Development Corporation (VSEDC) proudly hosted HerStory on Thursday, May 16, 2019 at the Foundation Center of Los Angeles. Sponsored by Union Bank, this signature event spotlighted women in business and included a reception and panel discussion. Through candid reflections, panelists shared the challenges and successes that women in business face through a lively conversation moderated by Sylvia Castillo–Director, Foundation and Community Outreach Officer for Union Bank.

“You have to stand your ground, be professional, be firm,” said honoree Kim Benoit of Rainbow Promotions. “I deal with managers and agents and sometimes I get a different response as a woman. Be resilient and persistent. Demand respect.”

In addition to sharing personal experiences, the program highlighted the significant contributions and impact that women make to the national and local economy.

“I was the first in my family to go to college and I got into UC Berkeley where I graduated with highest honors,” said honoree Ana Cubas of the Latina Public Service Academy. “Now that I’m in a position of leadership, the best thing I can do is tell someone that they can do it.”

Attendees heard first-hand accounts on how to overcome obstacles unique to women along with strategies on how to step into the greatness that you’ve earned.

“I grew up in a traditional home where it was in-service to others,” said honoree Maria Salinas, President & CEO of the Los Angeles Area Chamber of Commerce. Growing up like that and going into the business role was a bit of a culture shock. How do I step out in front? Balance came with the help of mentors.”

Along with a fierce commitment to working out and eating healthy, honoree Dominique DiPrima of KJLH credits her support system with helping endure the pressures of business and entrepreneurship. “I’ve been so blessed in radio, community activism, and motherhood,” she shared. “Lean on people and ask for help.”

VSEDC applauds the 2019 HerSory honorees and appreciates the incredible contributions that they have made in business, the community, and beyond.

About VSEDC

VSEDC facilitates community development of the South Los Angeles area by providing programs structured to revitalize the physical, economic, and social life of the community. Founded by the late Marva Smith Battle-Bay, VSEDC has developed and implemented a comprehensive approach to community economic development that includes business development, technical assistance and training, residential housing, commercial, and industrial development.

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