Vermont Slauson Economic Development Corporation Entrepreneurial Training Program
Level I Three (3) Week Entrepreneurial Training Class
 

Syllabus

Overview

The primary purpose of the Level I training is to assist emerging entrepreneurs with understanding the total concept of business formation and evaluating the potential for success. With its focus on the beginning steps needed to establish a business, the course prepares would-be entrepreneurs for the more comprehensive, eight-week Level II training course.

Course Curriculum

Session 1—Introduction to Business Concepts and Planning

1. Defining and understanding basic business concepts (what is a business; types of businesses; selling methods)
2. Identifying business success skills (personal, technical and strategic)
3. The importance of planning for business start-up and expansion (identifying market research strategies; how to set and implement goals)
4. Overview of business structures

Home assignment—‘Identifying Business Skills’ and ‘Defining Your Business Idea’

Session 2—Market Research

1. Read and discuss ‘Identifying Business Skills’ and ‘Defining Your Business Idea’ home assignment (a few students will be chosen)
2. Identifying specific market research activities and strategies (four areas covered: industry, competitors, target market and product benefits; how to conduct, analyze and profile research results)

Session 3—Determining Feasibility

1. Read and discuss ‘Identifying Business Skills’ and ‘Defining Your Business Idea’ home assignment (remainder of students will share)
2. Estimating total sales potential and first year sales projections
3. Developing a pricing strategy, methods and profit characteristics
4. Estimating monthly expenses at start-up
5. Calculating breakeven and breakeven point